Design IC
As a design IC I drive impact through strategy, craft, and systems thinking. I lead design in key business areas, shaping experiences that serve millions. Skilled in solving complex and ambiguous problems, I align business goals with user needs, identifying gaps and delivering future vision that pave path for developing lines of business.
Passionate about mentoring, I elevate design quality, championing scalable frameworks and cohesive interactions. Beyond execution, I craft compelling narratives that drive alignment across teams and leadership. Whether shaping design systems, refining product strategy, or fostering collaboration, I ensure LinkedIn delivers meaningful, seamless experiences that drive value for both users and the business.
Design Leader
A product design leader at LinkedIn with a track record of driving impactful, large-scale initiatives used by millions worldwide. Skilled at bringing cross-functional teams together to achieve strategic goals, shaping design organizations, and establishing programs and processes that elevate design excellence. Passionate about mentoring and empowering designers, fostering both team success and individual career growth. I have long experience in pitching new ideas and influencing and aligning leaderships to support our work.
Experience
- Led the largest redesign of LinkedIn Search across web and mobile platforms, redefining the search experience and enabling new business opportunities across the ecosystem.
- Defined the future vision, UX strategy, and information architecture for LinkedIn’s global consumer search experience serving hundreds of millions of users.
- Led product design for LinkedIn’s creator ecosystem, building content creation tools and creating long term strategic vision for creator analytics that help members grow audiences and create higher-quality content.
- Established reusable search frameworks and scalable UX patterns adopted across multiple product teams.
- Designed several AI powered products, pioneering AI-first product design initiatives by creating scalable frameworks and structured methodologies for designing adaptive, intent-driven AI experiences.
- Defined yearly product vision and strategic roadmaps in partnership with product and engineering leadership.
- Led and mentored designers across major initiatives, improving design quality, execution, and team alignment.
- Influenced executive-level product strategy through clear design storytelling, systems thinking, and cross-functional collaboration.
- Designed growth and onboarding experiences that increased key company metrics by double digits and helped new members discover value faster.
- Led the redesign of LinkedIn’s communication ecosystem across email, push notifications, and in-app messaging.
- Redesigned the accounts experience using a framework-based approach to create a more consistent and streamlined user experience across all account surfaces.
- Created scalable communication design frameworks and foundational UX patterns adopted across the LinkedIn consumer platform.
- Designed lifecycle communication systems that improved engagement and created more cohesive cross-channel experiences.
- Partnered closely with product, engineering, research, and marketing teams to launch high-impact growth initiatives at scale.
- Led redesigns across core SlideShare experiences including homepage, profile, communication systems, newsfeed, and publishing workflows.
- Improved platform information architecture and user experience consistency across major product surfaces.
- Worked across both product design and front-end engineering to deliver high-quality user experiences from concept to implementation.
- Contributed to the long-term publishing vision that strengthened LinkedIn’s position as a leading professional content platform.
- Designed and optimized premium conversion funnels, subscription experiences, dashboards, payment flows and premium features.
- Helped grow premium signups through iterative UX improvements and experimentation.
- Conducted usability testing, heuristic evaluations, and user research to inform product direction and improve customer experience.
- Collaborated across product, engineering, marketing, and customer support teams in a fast-paced startup environment.
- Worked across both product design and front-end engineering to deliver high-fidelity user experiences from concept to implementation.
- Led redesign of Asia’s largest library automation products including end-to-end design solutions, user research, usability audits, UX and IA modeling, and branding strategy for their enterprise software solution.
Education
Graduated in Bachelor of Design, Major in HCI from premier technical institute in India, Indian Institute of Technology, Guwahati, India
Internships
Project aimed at exploring possibilities of empowering people in emerging economies with the use of low-end mobile phones. We worked in the field of M-commerce and looked into the area of Mobile Yellow Pages directory targeting SME’s and SMB’s in an Indian market context.
Worked in the research group MILLEE (Mobile And Immersive Learning for Literacy In Emerging Economies). The research group aimed at implementing a human-centered approach in building immersive, enjoyable, language learning games on cell phones modeled after traditional village games that rural children find familiar. I specifically worked as a mobile game designer and developer.
Bolstered Usability and Web UX fundamentals and their application in the industry while working on live industrial projects. Apart from that I was involved in various research projects concerning Web 2.0, Emotion and Web UX, and Ambient information.
Publications
Challenges in using ICT for educating children in classrooms of Rural India.
International Conference on Education Informatics 2010
Early-stage analysis of the effects of shared computing (CSCL) on computer literacy in emerging economies
HCI 2010 / IDID 2010 conference
Skills
Design IC
Product Design, Information Architecture, Interaction Design, System Design, User Research, Game Design and Gamification, Product Strategy, Visual Design, Usability Evaluation, Design Thinking, Content Design, Storytelling, Vision design, Design Strategy, Rapid Prototyping, Business development
Leadership
Design programming, Conducting design crits, Product and Design workshops, Design sprints, Design mentoring, Conflict resolution, Hiring and team building, Product Management
AI
Claude AI, ChatGPT, Claude Code, Codex, Cursor, Replit, Figma Make. Expertise in going back and forth between AI-generated prototyping and Figma design artifacts; programming background to look into AI-generated code and edit it directly when needed.
Software
Figma, Principle, Adobe Suite, Office, HTML5, CSS3, JS, C